Copywriter, GCD, PepsiCo

When the pandemic killed live sports, we worked with famed sports broadcaster Joe Buck to turn people’s everyday posts into commentator-worthy events.

Copywriter, GCD, Translation

HBO’s The Defiant Ones documents the extraordinary lives of Dr. Dre and Jimmy Iovine; two men fulfilling their uniquely American dreams. The challenge was doing a story this special and important justice.

Copywriter, Creative Director, R/GA

The annual Super Bowl advertising obsession is frustrating. Rarely do clients have six million bucks for thirty seconds of broadcasting. Digital Streaker challenged the status quo by giving smaller brands a chance to get attention during the big game.

Copywriter, Creative Director, Saatchi

Why aren’t more kids encouraged to pursue their dreams, instead of being steered towards safer career paths? We created the Future Network to show kids it’s possible to turn what you love into what you do.

Copywriter, GCD, PepsiCo

Copywriter, GCD, Translation

The NBA Playoffs and Championship are utterly grueling. How do these guys push through game after game, series after series? Legends know some secrets.

Copywriter, Creative Director, R/GA

MTV’s dead, but music videos are alive and well on YouTube. But f you want to watch your favorite Taylor Swift video, you first have to endure a pig squealing for car insurance. Enter Opening Act. It turns the pre-roll space before music videos on YouTube into a platform for the discovery of new music. Bye-bye, piggy.

Copywriter, CD, R/GA & Story

The Webby’s mission: don’t be another awards show. I’ve led the marketing and event work for Webbys shows across two agencies. I’ll do it again. It’s fast, fun, and you’re creating work for the best talent out there.

Copywriter, Creative Director, Saatchi
https://futurescape.asa.org

Remember when well-intentioned adults said your dreams for the future were unrealistic? We challenged this outdated paradigm with FutureScape, a unique digital product that matches kids abilities and passions to careers where they can thrive, not just survive. No offense to all the digital products out there, but this actually works. And gets smarter the more you use it.

Copywriter, Creative Director, Saatchi

Pop songs eternally stamped onto culture show how Walmart can make your life easier.

Copywriter, GCD, Story

Popsicle ain’t complicated. But sometimes you need to remind your clients who they are, and even give them the confidence to have some fun.

Copywriter, GCD, PepsiCo

The first thing I did at Pepsi was to fulfill a career ambition; make jewelry for a client. The gold rings were created for Mountain Dew during NBA All-Star Week. The highlight was Scottie Pippen styling his DEW with his six championship rings.